Fast food is a hundreds of billions (USD) business. The niche market for “healthy” fast food is promising and a huge business, too. Our mission is to offer consumers healthy meals and foodstuffs. Our project is about opening an international chain of Concept Stores under the brand name – NorFish.

Concept Store is of hybrid nature, consisting of two parts: primarily, fast-food restaurant and secondarily, shop. The fast-food restaurant part offers healthy meals whose main ingredients are Norwegian fish cakes while the shop part sells healthy foodstuffs that are made in Norway. Our first goal is to open 350 Concept Stores in China within 2028. Innovation Norway supports our business idea.